Hi there, I’m laura

I’ve spent the majority of my career at startups or small companies so I’ve had the opportunity to explore all aspects of digital marketing, from brand design to email strategy.

I specialize in end-to-end email marketing—strategy, development, testing, deployment, and reporting—but have worked with larger teams and focused on unique communication avenues of each business. Throughout my career, I’ve spent time developing and executing acquisition, retention, and lifestyle campaigns, with a focus on automation and multi-channel communication.

I leverage my knowledge and insights to lead email innovation, inspire direction, optimize established practices, and work towards creating value for marketing communications.