NINTH DECIMAL

Email & SOCIAL STRATEGY + LEAD generation + COPYWRITING

lead generation Content

Launching lead generation for Ninth Decimal primarily consisted of copy and content for email, blogs, advertisements, sales collateral (playbooks, infographics, brochures), webinars, press releases, case studies, and more.

The Mobile Programmatic Playbook and Measurement Playbook were collaborations between product, marketing, and design. The challenge with the copy was to take dense, technical product copy and turn it into easy to understand, yet educational information.

Download here and here.

Lead Generation Ads: Mobile Programmatic Playbook and measurement playbook

This projects supported the Mobile Programmatic Playbook and the Measurement Playbook, digital and print collaborations between the marketing and product team. In order to gain viable leads, these digital ads ran on TechCrunch, AdExchanger, MediaPost, and Adweek.

The ads were targeted to marketers, so the copy represented a casual approach to mobile programmatic solutions.

partner email marketing

The goal for partnership communications was to promote the partnership and content, educate current clients, and gain new clients.

CASE STUDIES

Creating long-form case studies were instrumental in informing clients and media about NinthDecimal products, representing our current clients campaign results, as well as gaining new clients.